Developing the marketing experience to increase shopping time : the moderating effect of visit frequency
Year of publication: |
2018
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Authors: | Cachero-Martínez, Silvia ; Vázquez Casielles, Rodolfo |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 8.2018, 4/77, p. 1-21
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Subject: | shopping experience | retail | consumer engagement | shopping time | shopping frequency | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci8040077 [DOI] hdl:10419/239893 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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