Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

"This book explores what drives profitability and more successful customer relationship management. It looks the behavior of any classifier used to classify sentiments in product reviews. It also develops common expert system to classify and visualize the predicted result"--