Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Jörg H. W. Wahl
| Year of publication: |
1997
|
|---|---|
| Authors: | Wahl, Jörg H. W. |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marketingmanagement | Marketing management | Multimedia | Internet | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 124 S. graph. Darst. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturverz. S. 91 - 100 kart. : ca. DM 49.00 (freier Pr.) |
| ISBN: | 3-631-31282-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000614635