This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts

Front Cover -- Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes -- Copyright Page -- Contents -- List of Contributors -- Preface -- References -- Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling -- Introduction: Gaining Perspective on...

Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems...