Front Cover -- Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes -- Copyright Page -- Contents -- List of Contributors -- Preface -- References -- Embracing the Paradigm Shift from Variable-Based to Case-Based Modeling -- Introduction: Gaining Perspective on...

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes.

Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems...

New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.