Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Beyond sustainability"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Steppuhn, Vanessa"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
4
Einzelhandel
3
Brand
2
Brand management
2
Handelsmarke
2
Markenartikel
2
Store brand
2
Brand image
1
Brand perception
1
Business ethics
1
Consumer decision-making
1
Consumer protection
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Einzelhandelspreis
1
Ethical labels
1
Food retailing
1
Food trade
1
Information behaviour
1
Informationsverhalten
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Markenimage
1
NB products
1
Nachhaltige Entwicklung
1
PLB products
1
Perception
1
Preismanagement
1
Premium private label
1
Pricing
1
Pricing strategy
1
Product brand trust
1
Product evaluation
1
Product labelling
1
Psychology of advertising
1
Retail price
1
Store perception
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Sammlung
Aufsatz im Buch
4
Conference paper
2
Konferenzbeitrag
2
Language
All
English
4
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Steppuhn, Vanessa
Esteban-Millat, Irene
2
Steinmann, Sascha
2
Alaoui, Adnane
1
Alegret Cotas, Alejandro
1
Cadeaux, Jack
1
Colamatteo, Annarita
1
De Canio, Francesca
1
D’Arco, Mario
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Frasquet Deltoro, Marta
1
Galan-Ladero, M. Mercedes
1
Gendel-Guterman, Hanna
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Levy, Shalom
1
Marino, Vittoria
1
Marques, Susana
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Maswabi, Tshepo
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
1
Morales-Solana, Doris
1
Pagnanelli, Maria Anna
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Sansone, Marcello
1
Sarmento, Maria
1
Shannon, Randall
1
Shen, Yutian
1
Sinapuelas, Ian Clark
1
Taolo, Resego
1
Vianelli, Donata
1
Villaseñor, Nieves
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Beyond sustainability
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-business : state of the art of ICT based challenges and solutions
1
Edition Sigma
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
3
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
4
The problem of consumer sovereignty and the concept of consumer democracy
Gröppel-Klein, Andrea
- In:
Beyond sustainability
,
(pp. 109-121)
.
2014
Persistent link: https://www.econbiz.de/10010341250
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
