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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
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Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Brand
1
Brand management
1
Consumer behaviour
1
Consumer decision-making
1
Einzelhandel
1
Einzelhandelspreis
1
Food retailing
1
Food trade
1
Handelsmarke
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Markenartikel
1
Preismanagement
1
Premium private label
1
Pricing
1
Pricing strategy
1
Product evaluation
1
Retail price
1
Store brand
1
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Esteban-Millat, Irene
2
Alaoui, Adnane
1
Alegret Cotas, Alejandro
1
Cadeaux, Jack
1
Colamatteo, Annarita
1
De Canio, Francesca
1
D’Arco, Mario
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Frasquet Deltoro, Marta
1
Galan-Ladero, M. Mercedes
1
Gendel-Guterman, Hanna
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Levy, Shalom
1
Marino, Vittoria
1
Marques, Susana
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Maswabi, Tshepo
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
1
Morales-Solana, Doris
1
Pagnanelli, Maria Anna
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Sansone, Marcello
1
Sarmento, Maria
1
Shannon, Randall
1
Shen, Yutian
1
Sinapuelas, Ian Clark
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
Taolo, Resego
1
Vianelli, Donata
1
Villaseñor, Nieves
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Yagüe Guillén, María Jésus
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Journal of business research : JBR
47
Journal of retailing and consumer services
21
Research in consumer behavior
18
Legends in consumer behavior
12
The journal of brand management : an international journal
12
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
10
Marketing : ZFP ; journal of research and management
10
The international review of retail, distribution and consumer research
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing letters : a journal of research in marketing
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
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ECONIS (ZBW)
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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