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~isPartOf:"Advances in advertising research"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~person:"Bušljeta Banks, Ivana"
~subject:"Werbewirkung"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Extending the boundaries of
advertising
: [extended versions of papers presented at the 12th ICORIA (International Conference on Research in
Advertising
) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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