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~isPartOf:"Advances in advertising research"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~language:"eng"
~person:"Rosengren, Sara"
~subject:"Werbewirkung"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Advances in advertising research
International journal of pharmaceutical and healthcare marketing : IJPHM
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The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
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