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Power to consumers
Cauberghe, Verolien
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Hudders, Liselot
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ICORIA <16., 2017, Gent>
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2018
Persistent link: https://www.econbiz.de/10011917424
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
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2013
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