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Bridging the gap between advertising academia and practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011515220
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Challenges in an age of dis-engagement
Zabkar, Vesna (ed.); Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana>; European Advertising Academy - 2017
Persistent link: https://www.econbiz.de/10011660479
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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter (ed.); Voorveld, Hilde (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10012878635