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Advancing marketing strategy research
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
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Marketing research centers : community, productivity, and relevance
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 465-466
Persistent link: https://www.econbiz.de/10011737455