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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"MV Wissenschaft"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Branche"
~subject:"Erfolgsfaktor"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
~subject:"Mobile Marketing"
~subject:"National culture"
~subject:"Personnel selection"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
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Drees, Norbert
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Wessner, Konrad
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Calantone, Roger J.
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
Gabler Edition Wissenschaft
Journal of the Academy of Marketing Science
MV Wissenschaft
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
41
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
40
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
European journal of marketing : EJM
18
Psychology & marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
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Marketing intelligence & planning
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SAGE library in marketing
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea
(
ed.
);
Weinberg, Peter
(
honouree
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002141815
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2
Impulse für die Markenforschung und Markenführung
Baumgarth, Carsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003661513
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3
Marktforschung
heute
Drees, Norbert
(
ed.
);
Prox, Christoph
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424800
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
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5
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
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Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009523602
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7
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
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8
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877801
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9
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
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10
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472953
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