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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of forecasting"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~language:"eng"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Übersichtsarbeit"
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Viswanathan, Madhu
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Kamakura, Wagner A.
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Kayande, Ujwal
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Leeflang, Peter
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Lehmann, Donald R.
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Levy, Sidney J.
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Stremersch, Stefan
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Arsel, Zeynep
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Craig, C. S.
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Palmer, Adrian
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Richard, Marie-Odile
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
International journal of forecasting
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing management : MM
Journal of marketing
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Marketing letters : a journal of research in marketing
45
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
European research : marketing, opinion, advertising
11
International journal of consumer studies
11
Technological forecasting & social change : an international journal
11
Consumer goods Europe
10
Journal of historical research in marketing
10
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ECONIS (ZBW)
234
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1
Identification of key attributes, gap analysis and simulation techniques in forecasting market potential of ethical pharmaceutical products
Kontzalis, Panos
- In:
International journal of forecasting
8
(
1992
)
2
,
pp. 243-249
Persistent link: https://www.econbiz.de/10001135275
Saved in:
2
Using stochastic simulation to test the effect of seasonal adjustment on forecast standard errors of motor gasoline demand
Joutz, Frederick L.
- In:
International journal of forecasting
8
(
1992
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10001135278
Saved in:
3
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Saved in:
4
An analogical approach to the long term forecasting of major new product sales
Easingwood, Christopher J.
- In:
International journal of forecasting
5
(
1989
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10001088670
Saved in:
5
A mathematical programming model for market share prediction
Oral, Muhittin
- In:
International journal of forecasting
5
(
1989
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10001088673
Saved in:
6
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
7
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
8
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
9
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
10
Nested Rotterdam model : applications to marketing research with special reference to telecomunications demand
Lee, Jack C.
- In:
International journal of forecasting
4
(
1988
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10001069650
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