Similar Search Results

Forecasting with growth curves : an empirical comparison

Meade, Nigel - In: International journal of forecasting 11 (1995) 2, pp. 199-215

Persistent link: https://www.econbiz.de/10001190031

Taste, consumption and markets : an interdisciplinary volume

Arsel, Zeynep (ed.); Bean, Jonathan (ed.) - 2018

"Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a...

Persistent link: https://www.econbiz.de/10011853401

From academic research to marketing practice : some further thoughts

Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146

Persistent link: https://www.econbiz.de/10010400716

The impact of marketing science research on practice : comment

Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143

Persistent link: https://www.econbiz.de/10010400718

Commentary on "From academic research to marketing practice : exploring the marketing science value chain"

Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141

Persistent link: https://www.econbiz.de/10010400722

A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling

Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911

Persistent link: https://www.econbiz.de/10003730779

Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research

Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558

Persistent link: https://www.econbiz.de/10011407484

Special issue: Theorising gender and gendering theory in marketing and consumer research

Arsel, Zeynep (contributor) - 2015

Persistent link: https://www.econbiz.de/10011407678