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Handbook of research on intelligent techniques and modeling applications in marketing analytics
Kumar, Anil (ed.); Dash, Manoj Kumar (ed.);  … - 2017
Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...
Persistent link: https://www.econbiz.de/10011569777
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Special issue on "analysis of panel data"
Bemmaor, Albert C. (contributor) - In: International journal of research in marketing : IJRM ; … 8 (1991) 3, pp. 163-281
Persistent link: https://www.econbiz.de/10001110955
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Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
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Transformative consumer research
Davis, Brennan (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1241
Persistent link: https://www.econbiz.de/10009756095
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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Special issue: Retailing evolution research
Ortinau, David J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008988837
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Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju (contributor) - In: Journal of business research : JBR 65 (2012) 11, pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
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Regional science in business : with 61 tables
Clarke, Graham P. (ed.); Madden, Moss (contributor) - 2001
Persistent link: https://www.econbiz.de/10014010893