Special section: Internationalization of marketing communication and consumer research
Alternative title: | Internationalization of marketing communication and consumer research |
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Year of publication: |
2013
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Other Persons: | Pham, Michel T. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 871-954
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Subject: | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Marktforschung | Market research | Globalisierung | Globalization |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 11 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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Customer Insights : wissen wie der Kunde tickt ; mehr Erfolg durch Markt-Wirkungsmodelle
Riekhof, Hans-Christian, (2010)
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie, (2017)
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Mikeska, Jessica, (2017)
- More ...
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Pham, Michel T., (1993)
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The nature and role of affect in consumer behavior
Cohen, Joel B., (2008)
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Rethinking Regulatory Engagement Theory
Pham, Michel T., (2009)
- More ...