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Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.; Ortinau, David J. - In: Journal of business research : JBR 69 (2016) 8, pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Special issue: Retailing evolution research
Ortinau, David J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008988837
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688