Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Year of publication: |
2011
|
---|---|
Authors: | Engelen, Andreas ; Brettel, Malte |
Other Persons: | Craig, C. S. (contributor) ; Douglas, Susan P. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 782-784
|
Subject: | Internationales Marketing | International marketing | Nationalkultur | National culture | Marktforschung | Market research |
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