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Guerilla-Marketing
Drees, Norbert (contributor) - 2007
Persistent link: https://www.econbiz.de/10003554028
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Fokus Kunde
Drees, Norbert (ed.); Schiller, Sören (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10013424799
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Stadt- und Regionenmarketing
Drees, Norbert (ed.); Hering, Marco (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10013424805
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Mobile Marketing
Drees, Norbert (ed.); Jänicke, Jennifer (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10013424808
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Branchenspezifisches Marketing
Selbach, Markus; Klenke, Kristin - 2016
Persistent link: https://www.econbiz.de/10013424816
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Markenmanagement
Drees, Norbert (ed.); Löffler, Denny (contributor) - 2015
Persistent link: https://www.econbiz.de/10013424830
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S. (contributor) - In: Journal of business research : JBR 19 (1989) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
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Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L. - In: Journal of business research : JBR 13 (1985) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10001021718