Costs and benefits of selected response inducement techniques in mail survey research
Year of publication: |
1989
|
---|---|
Other Persons: | Martin, Warren S. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 19.1989, 1, p. 67-79
|
Subject: | Marktforschung | Market research | Theorie | Theory |
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