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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~language:"eng"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
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Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
European journal of marketing : EJM
Europäische Hochschulschriften / 5
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71
Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
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72
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
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73
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
Saved in:
74
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
Saved in:
75
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
76
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
77
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
78
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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79
A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
Saved in:
80
Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
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