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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688