Similar Search Results

Handbook of research on intelligent techniques and modeling applications in marketing analytics

Kumar, Anil (ed.); Dash, Manoj Kumar (ed.); … - 2017

Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

Persistent link: https://www.econbiz.de/10011569777

Special issue: Academy of Marketing Conference 2015

Robson, Julie (ed.); Waite, Kathryn (ed.); … - Academy of Marketing / Conference <48., 2015, Limerick, … - 2016

Persistent link: https://www.econbiz.de/10011537453

Special issue: Academy of Marketing Conference 2016 : radical financial services marketing

Academy of Marketing / Conference <49., 2016, … - 2017

Persistent link: https://www.econbiz.de/10011747424

Special issue: Academy of Marketing Conference 2016 : radical financial services marketing : editorial

Robson, Julie; Waite, Kathryn - In: Journal of financial services marketing : JFSM 22 (2017) 2, pp. 41-42

Persistent link: https://www.econbiz.de/10011752988

Quality of life aspirations : exploring baby-boomer financial means-end goal structures

Johnson, Malcolm - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10003802570

Making ends meet : how will the elderly manage their finances and post-retirement expenses?

Moschis, George P.; Burkhalter, Janée N. - In: Journal of financial services marketing : JFSM 12 (2007/08) 3, pp. 235-241

Persistent link: https://www.econbiz.de/10003698320