Special issue: Academy of Marketing Conference 2015
guest editors: Julie Robson, Kathryn Waite and Samreen Ashraf
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Robson, Julie (ed.) ; Waite, Kathryn (ed.) ; Ashraf, Samreen (ed.) |
| Institutions: | Academy of Marketing / Conference <48., 2015, Limerick, Shannon> |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Marketing | Marktforschung | Market research | USA | United States | Marketingtheorie | Marketing theory |
| Extent: | Seite 87-165 Illustrationen |
|---|---|
| Series: | Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. volume 21, number 2 (June 2016) |
| Conferences: | Academy of Marketing Conference ; (Limerick) : 2015 AM2015 ; (Limerick) : 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537453