growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing …

. Yang -- Customer-centric marketing in the European Union from a legal perspective / Eleni Tzoulia -- Managing and … of marketing performance and some important antecedents and dimensions / Mohammad Fateh Ali Khan Panni -- Market … Moreira, Ricardo Augusto Zimmermann -- Relationship marketing on public social software platforms in the airport industry: the …

Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing … behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing …, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial …

that engages various disciplines such as computer sciences, data sciences, marketing, management, and business studies … marketing, digital transformation, consumer behavior change, decision making, and data science. Furthermore, the book is …