"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy :...

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher.

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...