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Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 31-40). 2005
Persistent link: https://www.econbiz.de/10003353593
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829
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Rethinking the critical imagination
Murray, Jeff R.; Ozanne, Julie L. - In: Handbook of qualitative research methods in marketing, (pp. 46-55). 2006
Persistent link: https://www.econbiz.de/10003445793