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Advertising management
Journal of marketing research : JMR
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Journal of modelling in management
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Fundamentals of marketing research ; Vol. 6
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Marketing research : a magazine of management and applications
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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New-product forecasting : models and applications
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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
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Advertising management
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(pp. 258-270)
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1965
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