On the insensivity of the brand-choise simulations to attribute importance weights
Year of publication: |
1980
|
---|---|
Authors: | Green, Paul E. ; DeSarbo, Wayne S. ; Kedia, Pradeep K. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 11.1980, 3, p. 439-450
|
Subject: | Markenartikel | Verbraucher |
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