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IMC, advertising research, and the advertising discipline
Rose, Patricia B. - In: Advertising theory, (pp. 563-566). 2012
Persistent link: https://www.econbiz.de/10009524015
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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne - In: Advertising theory, (pp. 541-545). 2012
Persistent link: https://www.econbiz.de/10009524018
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Human barriers to using theory and research on responses to advertising messages
Preston, Ivan L. - In: Advertising theory, (pp. 529-540). 2012
Persistent link: https://www.econbiz.de/10009524019
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Theories about health and advertising
Wolburg, Joyce M. - In: Advertising theory, (pp. 506-526). 2012
Persistent link: https://www.econbiz.de/10009524020
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Four theories of how IMC works
Moriarty, Sandra E.; Schultz, Don E. - In: Advertising theory, (pp. 491-505). 2012
Persistent link: https://www.econbiz.de/10009524021
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Theory and law
Richards, Jef I. - In: Advertising theory, (pp. 480-490). 2012
Persistent link: https://www.econbiz.de/10009524022
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Ethics and advertising theory
Drumwright, Minette E. - In: Advertising theory, (pp. 463-479). 2012
Persistent link: https://www.econbiz.de/10009524024
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I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.; Grau, Stacy Landreth - In: Advertising theory, (pp. 449-459). 2012
Persistent link: https://www.econbiz.de/10009524025
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Brand concepts and advertising
Krugman, Dean M.; Hayes, Jameson L. - In: Advertising theory, (pp. 434-448). 2012
Persistent link: https://www.econbiz.de/10009524026
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Toward a social ecology of advertising
Wright-Isak, Christine - In: Advertising theory, (pp. 419-433). 2012
Persistent link: https://www.econbiz.de/10009524027