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Advertising theory
Journal of marketing communications
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Journal of advertising research
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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International journal of advertising : the review of marketing communications
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International marketing review
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Journal of Consumer Affairs
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The evolution of integrated marketing communications : the customer-driven marketplace
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Asia-Pacific Journal of Business Administration
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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European journal of marketing
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Handbook of business-to-business marketing
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Integrated brand marketing and measuring returns
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International Marketing Review
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International journal of electronic marketing and retailing : IJEMR
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International studies of management and organization
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Journal of Advertising Research
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Journal of Business Strategy
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Journal of Indian business research
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Journal of Product & Brand Management
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Journal of advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
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