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Advertising theory
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of international marketing
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International Marketing Review
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Psychology & marketing
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Conference Board report
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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American journal of agricultural economics
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Journal of current issues and research in advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The SAGE handbook of marketing ethics
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Advances in international marketing : a research annual
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Cross-cultural buyer behavior
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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Journal of Consumer Affairs
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Journal of advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Measurement and research methods in international marketing
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 2
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Journal of Advertising Research
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Journal of world business : JWB
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New directions in international advertising research
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Social and environmental issues in advertising
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The journal of brand management : an international journal
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Western journal of agricultural economics : WJAE
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AFPC policy research report
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AFPC policy working paper
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AMS review : official publication of the Academy of Marketing Science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Breaking new ground in theory and practice
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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
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(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
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