Theory advancement in international advertising : drawing on theories from strategic management and international business
Year of publication: |
2012
|
---|---|
Authors: | Taylor, Charles Raymond ; Okazaki, Shintaro ; Mueller, Barbara |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 149-161
|
Subject: | Werbung | Advertising | Strategisches Management | Strategic management |
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