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Advertising theory
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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International journal of emerging markets
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International journal of project management : the journal of The International Project Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Role of technology in online persuasion : a MAIN model perspective
Sundar, S. Shyam
;
Xu, Qian
;
Dou, Xue
- In:
Advertising theory
,
(pp. 355-372)
.
2012
Persistent link: https://www.econbiz.de/10009524031
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