Role of technology in online persuasion : a MAIN model perspective
S. Shyam Sundar, Qian Xu, and Xue Dou
| Year of publication: |
2012
|
|---|---|
| Authors: | Sundar, S. Shyam ; Xu, Qian ; Dou, Xue |
| Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 355-372
|
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Technologie | Technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524031