Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to use the power of advert...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Stafford, Marla Royne
1
Published in...
All
Advertising theory
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
5
Journal of advertising research
5
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of Business Strategy
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution & logistics management : IJPD & LM
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
,
(pp. 541-545)
.
2012
Persistent link: https://www.econbiz.de/10009524018
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
