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~isPartOf:"Aestetics and style in strategy"
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Aestetics and style in strategy
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2004 Annual meeting, August 1-4, Denver, CO
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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From style to status and to power : when and why do stylistic choices in footwear make women feel and act powerful?
Dubois, David
;
Anik, Lalin
- In:
Aestetics and style in strategy
,
(pp. 77-100)
.
2021
Persistent link: https://www.econbiz.de/10012427864
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