From rumors to facts, and facts to rumors : the role of certainty decay in consumer communications
Year of publication: |
2011
|
---|---|
Authors: | Dubois, David ; Rucker, Derek D. ; Tormala, Zakary L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 6, p. 1020-1032
|
Subject: | Virales Marketing | Viral marketing | Informationswert | Information value | Glaubwürdigkeit | Credibility | Marktforschung | Market research |
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