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~isPartOf:"After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services"
~isPartOf:"The marketing : accounting interface"
~person:"Roslender, Robin"
~type_genre:"Aufsatz im Buch"
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
The marketing : accounting interface
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The
marketing
/accounting synergy : a final word but certainly not the last word
Roslender, Robin
;
Wilson, R. M. S.
- In:
The marketing : accounting interface
,
(pp. 201-211)
.
2016
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