The marketing/accounting synergy : a final word but certainly not the last word
Robin Roslender (Heriot Watt University, UK), Richard M. S. Wilson (Loughborough University, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Roslender, Robin ; Wilson, R. M. S. |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 201-211
|
| Subject: | Rechnungswesen | Accounting | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442650