This study identifies factors affecting the adoption of a direct marketing strategy (DMS) by farmers and its impact on the gross sales of farm operations in the United States. The authors use a double-hurdle model and the 2002 Agricultural Resource Management Survey to evaluate empirically the...

Research regarding the quality of services is increasingly important as services account for more of the national economy. In agriculture many services are used, but are not systematically assessed in a manner similar to how products are assessed. This research aims to identify the compatibility...

The geographic diversification mode for U.S. agribusinesses to establish an international presence is examined, using the example of table grapes. This study extends the analytical work on geographic diversification strategy in a firm-level application that considers how longer marketing seasons...