Theil's index of quality of consumption was used to measure the quality of orange-juice products. A change in the quality of a group of goods is defined as the covariance between the goods' income elasticities and logarithmic quantity changes. Over the sample from 1988 to mid 1999, the quality...

This article examines the decay structure of advertising and the incorporation of advertising in systems of demand equations by scaling and translating methods. Under the assumption that a consumer's purchase of an advertised product is directly related to his|her recall of a specific...

This article examines basic assumptions about the lag structure of advertising. Evidence suggests for frequently consumed commodities, the lag structure is probably a monotonic decreasing function. Confusion may exist over what advertising variables to analyze and what shape the lag structure...

Increased demand for an advertised product may increase price, that, in turn, may lead to a free rider problem where competitive imports increase and result in a smaller price increase than otherwise. A study of Florida Department of Citrus advertising for orange juice indicated that the free...

The results of this study show how shelf space can be allocated between products in a profit maximizing framework. Cross sectional data were analyzed to determine whether orange juice might have less than optimal shelf space. Estimates of product demands indicate that cross-facings-per-store...

This study found that the equalization tax has a positive effect on both price and quantity of orange juice sold. Elimination of the tax would likely lead to reduced orange juice demand and industry revenue. Elimination of the tax would not likely lead to a substantially improved competitive...

An import allocation was used to investigate Japan's citrus subsector and its import demand for citrus. Results of this study indicate that US fresh grapefruit exports to Japan would have to compete against imports of bananas and pineapples for the Japanese import dollars, and that US citrus...

The study investigates the household demand for fresh fruits in Japan using the differential demand system approach and Japan's household fresh fruit expenditure data for the period from 1973 through 1990. Results show decreasing household expenditures on fresh fruits and high orange prices...

This article examines the impact of the Florida Department of Citrus orange juice brand advertising rebate program through which producers support brand advertising by private firms. The impact of brand and Florida commodity advertising on the demand for national brand and private label orange...

Recognizing the unobservability of consumer perception, a structural latent variable model with multiple dichotomous indicators and multiple cause variables was employed to characterize consumer perception of orange juice. Results indicated that education, sex, race, urbanization, and household...