Commodity and brand advertising in the us orange juice market

This article examines the impact of the Florida Department of Citrus orange juice brand advertising rebate program through which producers support brand advertising by private firms. The impact of brand and Florida commodity advertising on the demand for national brand and private label orange juice is also evaluated.

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Year of publication:	1988
Authors:	Lee, Jonq-Ying ; Fairchild, Gary F. ; Behr, Robert M.
Published in:	Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 4.1988, 6, p. 579-589
Publisher:	John Wiley & Sons, Ltd.

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008570104