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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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An exploratory comparison of ethical perceptions of Mexican and US marketers
Marta, Janet; Heiss, Christina; De Lurgio, Steven A. - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 539-555
Persistent link: https://www.econbiz.de/10003779695
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Organizational leadership, ethics and the challenges of marketing fair and ethical trade
Low, Will; Davenport, Eileen - In: Journal of business ethics : JOBE 86 (2009), pp. 97-108
Persistent link: https://www.econbiz.de/10003864625
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Moral schemas and business practices : the ethics of Guangzhou migrant marketers
Leung, Alicia S. M.; Liu, Xiangyang; Liu, Shanshi - In: Journal of business ethics : JOBE 88 (2009), pp. 11-23
Persistent link: https://www.econbiz.de/10003906541
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The liberating power of commercial marketing
Anker, Thomas Boysen; Kappel, Klemens; Sandøe, Peter - In: Journal of business ethics : JOBE 93 (2010) 4, pp. 519-530
Persistent link: https://www.econbiz.de/10003971139
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The role of ethics and social responsibility in organizational success : a Spanish perspective
Vitell, Scott J.; Ramos, Encarnación; Nishihara, Ceri M. - In: Journal of business ethics : JOBE 91 (2010) 4, pp. 467-483
Persistent link: https://www.econbiz.de/10003957958
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Special issue: Confucian/chopsticks marketing
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003958846
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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229