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Financial Globalization in the Emerging Balkans : Exploring Financial Trends on the Eve of EU Membership
Ganić, Mehmed - 2020 - 1st ed. 2020.
1. Emerging Balkans in Transition -- 2. Financial Globalization -- 3. Trade in Services, Regional Integration and EU Accession Process -- 4. Banking in Transition: On the Road to Success -- 5. Does Stock Market Development Cause Growth? -- 6. Recent Financial Sector Developments in the Emerging...
Persistent link: https://www.econbiz.de/10012422777
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The Econometric analysis of non-stationary spatial panel data
Beenstock, Michael; Felzenshtain, Daniyel - 2019
1 Space and Time are Inextricably Interwoven -- 2 Time Series for Spatial Econometricians -- 3 Spatial Data Analysis and Econometrics -- 4 The Spatial Conectivity Matrix -- 5 Unit Root and Cointegration Tests in Spatial Cross-Section Data -- 6 Spatial Vector Autoregressions -- 7 Unit Root and...
Persistent link: https://www.econbiz.de/10012398573
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Modelling our Changing World
Castle, Jennifer; Hendry, David F. - 2019 - 1st ed. 2019
Chapter 1: Introduction -- Chapter 2: Key Concepts: A Series of Primers -- Chapter 3: Why is the World Always Changing? -- Chapter 4: Making Trends and Breaks Work for us -- Chapter 5: Indicator Saturation Methods -- Chapter 6: Combining Theory and Data -- Chapter 7: Seeing into the Future --...
Persistent link: https://www.econbiz.de/10012398751
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Econometric Modelling of European Money Demand : Aggregation, Cointegration, Identification
Plassmann, Engelbert - 2003 - 1st ed. 2003.
1 Introduction -- 2 Econometric Modelling -- 3 Autoregressive Probability Models -- 4 Structural ECM Models -- 5 Aggregation -- 6 Empirical Money Demand -- 7 Conclusions -- A Technical Appendix -- A.1 Expansion of Polynomials -- A.2 Granger Representation Theorem -- A.3 Concentration of...
Persistent link: https://www.econbiz.de/10014021835
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Marketing klipp & klar
Redler, Jörn; Ullrich, Sebastian - 2021
Grundbegriffe -- Käuferverhalten -- Marktforschung -- Strategisches Marketing 1: Begriff, Analysen und Tools … -- Strategisches Marketing 2: Marketingziele und Marketingstrategien -- Produkt- und Markenmanagement -- Preismanagement -- Vertriebs …Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte …
Persistent link: https://www.econbiz.de/10012803916
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Digitalization and Big Data for Resilience and Economic Intelligence : 4th International Conference on Economics and Social Sciences, ICESS 2021, Bucharest, Romania
Dima, Alina Mihaela (ed.); Kelemen, Mihaela (ed.) - 2022
digitalization, marketing and finance, etc., that will develop innovative instruments for countries, businesses, and education to …
Persistent link: https://www.econbiz.de/10013040843
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Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken
Steiner, Paul - 2022
Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews. …Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die … Inhalt • Wahrnehmung und Wirkung multisensorischer Reize • Markenrecht – Markenformen mit Sinn • Multisensorisches Marketing …
Persistent link: https://www.econbiz.de/10013040863
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Handbuch Marketing-Controlling : Grundlagen - Methoden - Umsetzung
Zerres, Christopher (ed.) - 2021 - 5., erweiterte und überarbeitete Auflage
-- Strategisches Marketing-Controlling: Delphi-Analyse, Future Studies, Frühaufklärung, Analysetechniken -- Operatives Marketing … Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten … des Marketing-Controllings sowie die zahlreichen neuen Möglichkeiten etwa im Bereich des Online-Marketing und des E …
Persistent link: https://www.econbiz.de/10012519870
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …
Persistent link: https://www.econbiz.de/10012655221