The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow

1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5. Section Two: Customer-centric growth strategies -- 6. An opportunity unlike ever before -- 7. First quadrant: status quo growth strategy -- 8. Second quadrant: new customer markets -- 9. Third quadrant: new products -- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products -- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW -- 12. Create emotional connections to CREATES loyalty -- 13. Demonstrate product value -- 14. Extend digital footprint -- 15. Conclusion.