Today, communication skills are among the most popular content areas in employee training. This survey of training managers examined the status of communication training in businesses and identified the lessons and opportunities for business communication faculty. Results indicated that...

A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....

Strategic alliances between academic and corporate partners can provide exceptional benefits and reveal new opportunities for shared value. Benefits and opportunities include alternative sources of funding to support academic programs, more effective and efficient matching of students with...

Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...

Ohio UniversityÕs MBA program is designed according to the principals of problem-based learning. The curriculum has no courses. Rather, it is organized around problems like those the students will encounter after graduation. Pre- and post-program assessments are used to measure changes in...

Today, communication skills are among the most popular content areas in employee training. This survey of training managers examined the status of communication training in businesses and identified the lessons and opportunities for business communication faculty. Results indicated that...

Moving a business college to commit to a total quality service approach is much more difficult than the literature suggests. The commitment to customer satisfaction is the essential focus of total quality service. It is unlikely to occur in business colleges. While small incremental change is...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

Abstract According to the Chronicle of Higher Education (2001), 15 percent of entering freshmen believe that there is a good chance they will change their college major and 8 percent are undecided. To gain insight into the criteria that students use to select a major, a model of the student...

An empirical study was conducted to investigate predictors of computer anxiety among undergraduate college business students. The effects of academic major, computer-related experience, gender, and ACT scores on computer anxiety were investigated. The results indicate significant differences in...