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A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....
Persistent link: https://www.econbiz.de/10010610957
The Unified Modeling Language (UML) has received significant attention as the tool of the future for modeling information systems. However, prior to the development of the UML, IS modeling was done with tools such as Data Flow Diagrams (DFDs) and Entity-Relationship Diagrams (ERDs). These tools...
Persistent link: https://www.econbiz.de/10005109700
The Charon Response looks at how business firms should deal with the human and emotional consequences of a major work force reduction. Such reductions are a regular feature of the corporate landscape and can be handled in a caring manner if management so chooses. Due to the intense emotions...
Persistent link: https://www.econbiz.de/10005109731
This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...
Persistent link: https://www.econbiz.de/10010583958
This article uses Geert HofstedeÕs taxonomy of workrelated cultural values to examine the relationship between international cultural diversity and the practice of management accounting. The discussion is presented in two parts. First, is a discussion of the relationship between international...
Persistent link: https://www.econbiz.de/10005395121