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This study extends previous literature on social exchange by investigating the mediating effects of leader-member exchange on the relationship between procedural justice, job attitudes and turnover in a unionized setting. Past research has shown that procedural justice and subordinate/supervisor...
Persistent link: https://www.econbiz.de/10010610943
The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to celebrity endorsements. The hypotheses were tested in an experimental study. The results indicated support for four...
Persistent link: https://www.econbiz.de/10010814783
The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to celebrity endorsements. The hypotheses were tested in an experimental study. The results indicated support for four...
Persistent link: https://www.econbiz.de/10008566122